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The digital marketing landscape has changed drastically over the past year. Advanced proven metrics such as new and returning visitors, top organic landing pages, user demographics, conversions etc., are evolving to be a lot more important than the usual digital marketing staples. We are all aware that, traditional marketing trends rely comprehensively on SEO for […]
Copywriting is DEAD! Or so was claimed by a popular web blog back in 2011. Five years later, we find that the demise of professionally constructed content to be far from the grave. Content and content management has changed into a precise and technology driven ball game that has moved from traditional marketing into a […]
Brand Equity. Evasive, intangible, and prone to flux. It is a concept that tries to effortlessly merge statistics and sociology into one comprehensible package. And not always in the most clearly defined way. But to understand what we mean by Brand Equity, we first need to understand what we mean by BRAND. So, what is […]
What is Digital Marketing? Digital Marketing is a process which enriches your product visibility to a wide range of internet users. In other words it helps your business reach to consumers through an array of web channels. Digital marketing builds your organization’s/brand’s name more expeditiously, when compared to the other means available in the surroundings/industry. […]
So, how many of you don’t own a cell-phone today? Well, we know it’s a weird question, eh. Most people in India own at least one cell phone starting from their college days. So, isn’t it a medium that is good enough to reach humungous population if we want to communicate with them? Well, […]
In the world of digital marketing, 2016 has been an impeccably incredible year. Digital marketing is an industry that never slackens, the targets keep moving, new algorithms are initiated and enhanced, platforms keep advancing and changing, and some features are developed, while others are ended. To be competitive in the digital marketing industry, it […]
There’s no easy way to put this but – DIGITAL MARKETING IS A TOUGH JOB! Sure, you could have the best designers, writers, and SEO strategists on board to help you build viral-worthy content, but you would still have to battle technology and its many constraints. From content that loads too slowly, to addressing the […]
