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The social media landscape of 2024 is a shifting labyrinth, where algorithms hold the keys to visibility and engagement. Fear not, intrepid explorer! This expanded guide, armed with fresh data and insights, serves as your compass to navigate the twists and turns and emerge victorious. The Paradigm Shift: Friendship Takes Center Stage: Gone are the […]
Welcome to a glimpse into the SEO trends of 2024, where adaptability is the name of the game. In 2024, we’re not just observing shifts in SEO trends; we’re deciphering the code to navigate the digital landscape effectively. AI Integration: A Strategic Imperative The integration of AI into SEO strategies is no longer a novelty; […]
In today’s digital age, advertising is facing a significant transformation. With the rise of OTT and CTV services, advertising has also evolved to cater the needs of various brands. For example, the number of advertisements that we watched during the IPL 2023 on an OTT platform like JioCinema. With digital platforms like Disney and later […]
“Becoming a smart spender is the first step to becoming a smart earner.” If you own a business and advertise online regularly, you most probably wonder about implementing innovative ways of maximising your Return On Investment (ROI) on your advertising campaigns. Improving conversion rates and having a clearer understanding of the quality of leads, can […]
Google has announced that it will discontinue support for Universal Analytics (UA) 1ˢᵗ July onwards. This means that businesses will have to switch to Google Analytics 4 (GA4) for their website and app analytics needs. Google has also stated that GA4 is the future of Google Analytics, and they encourage businesses to start transitioning to […]
In today’s world, digital assistants like Amazon’s Alexa, Apple’s Siri, and Google Assistant have become an integral part of our lives. With the rise of these digital assistants, voice search is becoming increasingly popular. According to Google’s statistics, 41% of adults (and 55% of teens) use voice search every day. Voice searches constitute 20% of […]
ChatGPT vs Google AI tool (Bard): Overview of the Whole AI battle Since its launch in November 2022, OpenAI’s ChatGPT has been making waves; they are calling it “the Google killer!” A versatile AI-generated content creator which can make life easier, is certainly a thing of beauty; so much so that, according to Sam Altman, […]
Cryptocurrencies in the past few years have made an enormous progress by growing both in value and popularity, resulting in quite a few crypto-start-ups across India. The only way to progress for these start-ups is Marketing Digitally. And we know how challenging is crypto-marketing! Crypto Marketing is Tricky! Let’s start by outlining the biggest pain […]
As a marketer, you would be well aware of the importance of Search Engine Optimization (SEO). 97% of people learn about a company online, and Google owns nearly 90% of all searches, allowing marketers to work on SEO optimization on a daily basis. There are numerous Google Chrome extensions that aid in improving SEO services, and most […]
Have you ever had days where you have spent umpteen hours thinking of content marketing ideas, only to come up with none? Have you ever been close to a deadline on content marketing ideas, only to find each passing minute makes you feel more anxious as you have not thought of any ideas yet? Guess […]
