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Precise Digital Marketing

Blogs

The revival of Copywriting!

26 Sep 2017 / Branding

Copywriting is DEAD! Or so was claimed by a popular web blog back in 2011. Five years later, we find that the demise of professionally constructed content to be...

The revival of Copywriting!

Brand Equity and Positioning

26 Sep 2017 / Branding

Brand Equity. Evasive, intangible, and prone to flux. It is a concept that tries to effortlessly merge statistics and sociology into one comprehensible package. And not always in the...

Brand Equity and Positioning

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