Blogs
A New Dawn: Meta Andromeda’s Impact on Ad Strategy
For years, Meta advertising followed rules. Define the audience. Set the targeting. Test a few ads. Optimise. That logic no longer holds. Meta has quietly shifted from rule-based delivery to AI-first decision-making. At the...
02 Jan 2026
Performance Marketing
A New Dawn: Meta Andromeda’s Impact on Ad Strategy
For years, Meta advertising followed rules. Define the audience. Set the targeting. Test a few ads. Optimise. That logic no longer holds. Meta has quietly shifted from rule-based delivery to AI-first decision-making. At the...
02 Jan 2026
Performance Marketing
ROAS vs. POAS: Choosing the Right Metric to Drive Paid Digital Ad Performance and Profitability
In the world of paid digital advertising, performance metrics guide marketers in optimising campaigns, managing budgets, and maximising profitability. Two key metrics often debated in this context are Return...
20 Dec 2024
Performance Marketing
The Future of Ads: Understanding OTT and CTV Advertising
In today’s digital age, advertising is facing a significant transformation. With the rise of OTT and CTV services, advertising has also evolved to cater the needs of various brands....
04 Sep 2023
Performance Marketing
Mastering the Art of Offline Conversions A Step-by-Step Guide to Unlocking Google’s Offline Conversion Tracking System
“Becoming a smart spender is the first step to becoming a smart earner.” If you own a business and advertise online regularly, you most probably wonder about implementing innovative...
04 Sep 2023
Performance Marketing
Other Posts
Search Engine Optimization
What is AIO? The Beginner’s Guide to Artificial Intelligence Optimisation
Once upon a time, ranking on Google was every brand’s digital checklist. But the world has , and so have our search habits. Today, people don’t just search; they...
05 Dec 2025
Uncategorized
The Best Web Hosting for Small Businesses
Introduction Think about welcoming someone in your store and the lights flickering, the doors jamming, and no one around to help. Sounds disastrous, right? That is just what happens...
04 Dec 2025
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