Blogs
ROAS vs. POAS: Choosing the Right Metric to Drive Paid Digital Ad Performance and Profitability
In the world of paid digital advertising, performance metrics guide marketers in optimising campaigns, managing budgets, and maximising profitability. Two key metrics often debated in this context are Return...
20 Dec 2024
Paid Ads
ROAS vs. POAS: Choosing the Right Metric to Drive Paid Digital Ad Performance and Profitability
In the world of paid digital advertising, performance metrics guide marketers in optimising campaigns, managing budgets, and maximising profitability. Two key metrics often debated in this context are Return...
20 Dec 2024
Paid Ads
The Future of Ads: Understanding OTT and CTV Advertising
In today’s digital age, advertising is facing a significant transformation. With the rise of OTT and CTV services, advertising has also evolved to cater the needs of various brands....
04 Sep 2023
Paid Ads
Mastering the Art of Offline Conversions A Step-by-Step Guide to Unlocking Google’s Offline Conversion Tracking System
“Becoming a smart spender is the first step to becoming a smart earner.” If you own a business and advertise online regularly, you most probably wonder about implementing innovative...
04 Sep 2023
Paid Ads
Other Posts
Search Engine Optimization
![Is AI Signaling the End of Traditional SEO?[Updated 2025]](https://www.synergostech.com/wp-content/uploads/2025/05/Social-Media-Branding-Blog-image-1-1-1-1.png)
Is AI Signaling the End of Traditional SEO?[Updated 2025]
Imagine a world where your questions are answered before you finish asking them, where search engines anticipate your needs, and where the traditional hunt for information through endless links...
27 May 2025
Uncategorized
Social Media & Branding: Understanding the New Age Consumer
The rise of social media platforms has changed the entire scenario of how brands interact with customers. The modern consumer has evolved into a highly informed, tech-savvy, and engagement-driven...
05 May 2025
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