Blogs
The Revival of Copywriting And How It Has Changed Over Time
Copywriting is DEAD! Or so was claimed by a popular web blog back in 2011. Five years later, we find that the demise of professionally constructed content to be...
26 Sep 2017
Branding
The Revival of Copywriting And How It Has Changed Over Time
Copywriting is DEAD! Or so was claimed by a popular web blog back in 2011. Five years later, we find that the demise of professionally constructed content to be...
26 Sep 2017
Branding
Brand Equity and Positioning in Digital Era
Brand Equity. Evasive, intangible, and prone to flux. It is a concept that tries to effortlessly merge statistics and sociology into one comprehensible package. And not always in the...
26 Sep 2017
Branding
Other Posts
Performance Marketing
A New Dawn: Meta Andromeda’s Impact on Ad Strategy
For years, Meta advertising followed rules. Define the audience. Set the targeting. Test a few ads. Optimise. That logic no longer holds. Meta has quietly shifted from rule-based delivery to AI-first decision-making. At the...
02 Jan 2026
Search Engine Optimization
What is AIO? The Beginner’s Guide to Artificial Intelligence Optimisation
Once upon a time, ranking on Google was every brand’s digital checklist. But the world has , and so have our search habits. Today, people don’t just search; they...
05 Dec 2025
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