Founded in 1999, Mindtree Ltd was an Indian multinational information technology services and consulting company located in Bangalore. It was acquired by Larsen & Toubro in 2019 and merged with L&T Infotech (LTI) in 2022 to become LTIMindtree. Mindtree has a strong foothold in the global market and enjoys a dominant position in the international IT industry.
In spite of Mindtree’s offline reputation, their website was not generating enough traffic to increase leads. It was in dire need of a thorough Search Engine Optimisation (SEO). The first challenge was inadequate content resources causing the website to be consistently ranked low on Google's SERP, leading to poor website traffic. As a result, the brand's online visibility was being compromised, which is a major setback for any business. Additionally, the website's on-page SEO was also lacking in quality, which is negatively impacting its search engine rankings. Overall, the poor SEO of Mindtree's website was hindering its online presence and needed to be addressed as soon as possible.
Synergos has offered solutions to improve Mindtree’s online presence through effective SEO strategies.
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SEO on-page optimisations and recommendations
The result of the SEO strategies implemented by Synergos was highly effective, with significant improvements in various areas.
In conclusion, the SEO strategies implemented by Synergos helped its client overcome their challenges and significantly improve their online presence, resulting in better business outcomes.