Enhancing Stratasys' Leads by 51%: Synergos' Effective Lead Generation Strategies

Challenges Faced

Stratasys faced several challenges in developing an effective digital advertising strategy that could cater to a global audience across different time zones.

• Grappled with effectively reporting campaign performance, impeding their grasp on operational insights.
• Navigating towards a niche audience proved to be demanding.
• Conveying messages proficiently to non-English speakers posed a significant hurdle.
• Devising a globally effective digital strategy spanning various regions and time zones

Solutions Offered by Synergos

Synergos provided several solutions to Stratasys to address their digital advertising challenges.

• One of the primary solutions involved incorporating multiple digital strategies using a data-driven approach tailored to each region's unique market behaviour.
• We also created custom omni-channel dashboards that were easy to understand and delivered real-time performance data.
• Synergos also set up proper conversion tracking to analyse campaign performance and optimise their campaigns. Thus, causing a considerable reduction in Return on Ad Spend (ROAS).
• We added more digital channels to reach wider audiences and carefully planned budget allocations to maximise ROAS.
• Furthermore, campaigns were launched for brand awareness to enhance Stratasys' market reputation.
• We also began conducting A/B testing with different ads and landing pages to improve their advertising effectiveness.

These solutions helped Stratasys overcome their advertising challenges and develop an effective digital advertising strategy.

Result

With the solutions implemented by Synergos, there was an improvement in the key metrics and achieved better performance in 2021 compared to 2022.

Summary of Results in 2022 compared to 2021

Conversion Rate (CR) increased by 37%

The amount of leads generated increased by 51%

Cost-Per-Lead (CPL) decreased by 28%

Click-Through-Rate (CTR) Increased by 7.5%

Clicks on ads increased by 10%

These results indicate that Synergos successfully achieved its objective of improving key metrics and achieving better performance in 2022 compared to 2021.

• The decrease in CPL demonstrates more cost-effective advertising and improved targeting and optimization.
• Additionally, the successful activation of campaigns resulted in increased brand visibility and higher leads.

Conclusion

SYNERGOS demonstrated its expertise in search advertising, enabling Stratasys to achieve a higher number of marketing qualified and sales qualified leads while reducing the cost-per-lead (CPL).

By utilising effective keyword and audience targeting strategies, we successfully reached potential customers during their active search for relevant products. This approach maximised our chances of engaging with qualified leads.

The improved return-on-investment (ROI) from our paid media campaigns has prompted Stratasys to increase the budget allocated to acquiring more potential customers in the upcoming quarters. This decision reflects the confidence we have in the effectiveness of our marketing strategies and the potential for continued growth.

Through the collaborative efforts of SYNERGOS and Stratasys, we have not only optimised our lead generation process but also positioned ourselves for further success in capturing a larger market share and driving revenue growth.