Branding

The revival of Copywriting!

Copywriting is DEAD! Or so was claimed by a popular web blog back in 2011. Five years later, we find that the demise of professionally constructed content to be far from the grave. Content and content management has changed into a precise and technology driven ball game that has moved from traditional marketing into a […]

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Brand equity and positioning

Brand Equity. Evasive, intangible, and prone to flux. It is a concept that tries to effortlessly merge statistics and sociology into one comprehensible package. And not always in the most clearly defined way. But to understand what we mean by Brand Equity, we first need to understand what we mean by BRAND. So, what is […]

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