SEM (Search Engine Marketing)

Balanced combination of marketing tools and innovative marketing ideas leading to visibility in search engines is Search Engine Marketing. It includes the process in which the World Wide Web is utilized to identify and attract new customers to a website.

Google Adwords | Yahoo! Search Marketing | Microsoft Adcenter | Keywords | Ad groups | Ad copy

SEO (Search Engine Optimization)

The art of building and promoting a website to ensure the highest possible organic rankings in the major search engines is termed as Search Engine Optimization (SEO). It essentially includes the use of various SEO techniques to make a website appear in the first few positions of the results when people search for specific words or key phrases on search engines.

Keyword optimization | Site structure analysis | Recommendations | Strategy report | Monitoring and Maintenance | On page optimization | Off page optimization

SMM (Social Media Marketing)

Social media marketing refers to the process of gaining website traffic or attention through social media sites. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks.

Brand Communication Strategy & Execution | Twitter | Facebook | Google + | YouTube | Blogs | Social bookmarks | Viral Marketing

ORM (Online Reputation Management)

Online reputation management (or monitoring) is the practice of monitoring the Internet reputation of a person, brand or business, with the goal of suppressing negative mentions entirely, or pushing them lower on search engine results pages to decrease their visibility.

Brand Communication Monitoring | Blog monitoring | Directory submissions & Monitoring | Article submissions & Monitoring | Press release submissions & Monitoring| Classified submissions & Monitoring | Review sites Monitoring

Online Media Planning & Buying

Media planning is finding the most appropriate media platforms for a client's brand or product. The job of media planning involves several areas of expertise that the media planner uses to determine what the best combination of media is to achieve the given marketing campaign objectives.

Media Buying, a sub function of advertising management, is the procurement of media real estate at optimal placement and price. The main task of media buying lies within the negotiation of price and placement to ensure the best possible value can be secured.

CPM | Top portals | Affiliate Marketing | New Media

E-mail Marketing

Email marketing campaigns are powerful marketing tools attracting new prospects while developing and building client relationships. Drastically evolving the marketing industry, Email marketing has made marketer consumer relationship more viable, instant and interactive. In the recent years, Email Marketing has emerged as a basic marketing platform for most of the companies, retailers, businesses and markets.

Email newsletters | Direct emails