Online media planning and buying simply comprises of answering the below questions:
Every marketing communication requires a channel to reach to their desired customers. With the increase in media options, dissected audiences, technological advancements, growing presence and rising demands, the business of media has grown beyond bounds.
Depending on your campaign objectives, a well rounded online media plan is essential in order to reach out to all your customers. Industry standards indicate that it usually takes two to three views of an ad for a customer to react to the message. Hence, a broad media campaign is essential than utilizing a single channel. By including a variety of media tools in the campaigns we can maximize the campaign efficiency by taking advantage of how one media can build upon the reach of another.
As a media buying agency, SYNERGOS helps its clients to capture the best ad spaces at best rates. We help you to utilize those spaces in the best possible way.
Addressing the need for a channelized media approach, SYNERGOS lays down the choices and directs you to the best approach in reaching the media objectives. Thus, determining the best blend of media channels to achieve the desired objectives and utilizing the right amount of investment and simultaneously directing to the target audience.
With extensive experience in digital marketing, we determine, select and integrate the most effective media tools for our clients. We innovate ways to create impactful media strategies and engage the desired audience through focused media planning, eventually delivering excellent value.
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Knowing the client’s overall marketing goals, executing the online strategies, defining ad creative and landing pages, and implementing a conversion metric for landing pages.
Coming up with the target demographic, their income level, their reliability to the product are analyzed and implemented in the strategy.
While displaying ads, making sure of contextual, remarketing and behavioral remains one of the mandates in online media planning.
Controlling the costs involve day parting, geographic placements, keywords and phrases, frequency capping, placement targeting and exclusions along with back end processes.
Deciding on the ad type – static or flash, depending on the strategy.
Placing the ads on DTS (Direct to site), display network such as Google or Bing, or affiliate networks, based on the plan of action.
Verifying the ads comes as a final step of the online media planning when we are set to establish value for the brand.
Scanning through the original goals again with estimate CTR, estimate conversion, determining cost of conversion, offline mechanisms and PPC ads.
Let’s discuss how SYNERGOS can better your brand now! Type down your details or call us and we will come up with a strategy that will help your brand stay on top of people’s minds.
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