The new social era in digital marketing has accepted influencer marketing as an advanced strategy to convert more viewers to customers in 2020 and online brands also pay a lot of attention to influencer marketing.
Influencers in social media gain their followers attention through relatable, exciting, engaging, or informative content — and the authentic and honest personalities behind it. Brands pursuing similar exposure will work with influencers to create strategies aimed at doing so on a larger scale and eventually improving sales.
Not too long ago, influencer marketing trends were easy to ignore, but now influencers are a critical aspect of the modern marketing process.
In this article, we will discuss the different types of influencers key marketing strategies in 2020 that will give businesses the insights they need to maximize influencer partnerships in the coming year.
There has been a significant change in the types of content that influencers make over the last year. Many influencers previously concentrated on sponsored posts, but now we see the tip of the scales towards highly interactive visual and audio content. In recent years, video content has gained immense popularity and is considered as a better source to reach the target audience. The consumers want more engaging content, and in the current scenario, video and audio content are considered to be the most engaging content.
Some of the essential marketing influencer marketing strategies in 2020 will include influencers who aren’t even human. Mascots, animations and characters from animated films have held sway over viewers for many years. Now that influencer marketing is deeply rooted in modern business, brands are looking to leverage this strategy to full impact.
Such lifelike stars are already making waves in today’s marketing environment through the influence of Computer Generated Imagery (CGI). One of the best examples to take is the Amul Mascot who is known for her quirky and satirical one-liners on everything unfolding since 1966.
For nearly as long as influencers were a feature of online marketing, accusations of influencers intentionally misleading customers or manipulating brands with false statistics have plagued the room. Influencers must use hashtags such as # sponsored or # ad for all associated tweets, in compliance with existing FTC guidelines. Despite further emphasis on privacy and customer- marketing in the coming year, this move toward more restrictive policies surrounding influencer marketing is likely to continue.
People with followers ranging from 1,000 to 1,000,000 and who are considered specialists in their niches are referred to as micro-influencers. They could be a food blogger, a tourist, a local fashionista, or a fitness coach -to name a few. Consumers are more likely to trust the opinions of people they respect and look up to; people who believe they’re going to give an honest opinion. Such smaller, more oriented niche experts interact with their viewers on a deeper level and create greater interaction.
In 2020, companies need to carefully think about who they are working with, because their company’s influencers must be credible and professional brand ambassadors. A family-friendly company shouldn’t rush into an association with an edgy, tattooed gamer simply because she is the star of the month. They have to share the brand’s principles so that they engage with the target audience.
To get the most out of influencer marketing, you need to note that it’s more important to collaborate with someone who shares your brand values and can affect their fan base than to search for a global star with a massive follower count on Instagram.
Whatever happened to influencer marketing in 2020, what we can all be sure of is that influencer marketing will undoubtedly give marketers more opportunities to engage with their audiences. We need to adapt and adjust our strategies as digital marketers to ensure we remain relevant.
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