Top 9 SEO Trends in 2020 You Need to Know About

Each day a new business rises and so does the competition. In this competitive scenario, not only content, but SEO too is gaining immense popularity. All the websites must meet certain requirements made by the search engines. Your search engine ranking gets affected when Google updates its algorithms. Hence, it is important to be well informed of the current SEO trends so that your website ranks higher on the search results.

So let’s look into some of the SEO trends in 2020 that will help your website with its search rankings.


1- Snippets will Rule

A snippet, which is a brief extract of information regarding a search query, is going to play a major role in 2020 because Google gives more importance to snippets now and displays this information even above the paid ads. 

To drive more people to your website, you need to provide answers to the generally asked questions about products/services relevant to your company. This snippet should direct your audience to your website. A good snippet has the power to get you the clicks. You don’t just want to appear at the top of the results, you want action, you want your audience to click on the link, and for that to happen, you need an excellent snippet. 

2- Video Information

Videos on the internet are another feature that is gaining immense popularity among internet users. Videos have higher chances of visibility in search results than plain text. 

Current millennials prefer to use video information when it comes to academics or entertainment. Hence, all the business websites need to have videos that are interesting, exciting, and provide relevant information. Usage of right keywords in headlines and descriptions will help you to reach your target audience, which will lead to an increase in website traffic. Adding proper tags to your video will help the search engines to understand the video content and accordingly arrange it in the search results. Make sure that you optimize your videos for mobile phones to get more people to watch.

3- Higher Demand for Voice Search

Long gone are the days when people used to type what they need to search. Voice search is becoming a trend among internet users because they can look up something on the search engines without typing. A voice search helps them browse through the internet as quickly as they speak. And since users don’t want unclear answers to their queries, voice search fits the bill perfectly. 

A company needs to understand how to optimize the website for voice search, which is a great technique to generate more website traffic. The more conversational SEO strategy you adopt, the easier it becomes to attract people to your website. It becomes as simple as asking a query instead of typing.

4- Belief in the Influencers 

Internet users have become more careful and are now filtering all the information that they see on the internet. They are in constant doubt about what to believe and what not to believe. In such a case, a website needs to create a level of trust with its audience so that there is an increase in the number of clicks to the website.  

When a prominent personality becomes associated with your brand, it gets easier to attract the target audience because they can connect with the influencer’s attributes. Having an influencer with a very good number of followers will help you in creating brand awareness and boost your search engine rankings at the same time. Make sure that you choose the right influencer to get the desired results.

5- Mobile-friendly Websites

The number of people using mobile phones has been increasing over the years. People no longer rely on a laptop or desktop to search for information, entertainment or academics, and like that, mobile phones have made lives more comfortable. A website won’t have the chance of creating brand awareness if it is not optimized to be used seamlessly on a mobile phone.

A company must create a website that is not just desktop friendly but also mobile-friendly. This is because there is a rapid increase in the number of people accessing the internet through their smartphones. A user-friendly mobile website will not only help you to make the audience stay longer at your website but also increases their chances of recommending your website to others.

6- Improve CTR

CTR or click-through-rates are nothing but the number of times people have clicked a link, ad, or email. It is usually used to measure the effectiveness of an ad, SEO, or email. CTR helps a company to know how many people are clicking on your commercial or email after seeing it, which, in turn, tells the quality of your SEO content, ad copy, or email. 

The time spent on your website or clicking on your website link will show you how much the user is interested in your company. The more time spent on your website, the more satisfied the user is with your website.

7- Secure Websites

In the world where hacking is growing, it is important to make the user feel secure while visiting a website. This might not seem to be a part of SEO, but it is essential for the user to feel safe; otherwise, your website bounce rate will increase with time. 

High bounce rate happens when a user clicks on a website link, and the link opens to a warning. People may or may not go forward with the website and hence the increased bounce rate. Bounce rate is the percentage of users leaving your website after just having clicked on your website link. If you are collecting their information through your website, then you have the sole responsibility of the user information and security.

8- Digital Experiences

People don’t wait for your website to load. If your website takes time to load, people may not revisit your website. The quality of the content will not be considered if the website takes time to load. 

Even with every other feature intact, the website speed decides the number of people visiting your website and staying there. Your company will have a huge loss if the website takes even a second to load. More people will visit your website if it is user-friendly. In a nutshell, all the aspects of a website need to be appropriate for generating more traffic to your webpage.

9- Content will Remain the king

Your website will have high traffic if it has great content. When a user spends more time on your website, a search engine perceives it as a testimony of superior quality content on your website. It is important to optimize a website with relevant content which is simple yet smart and engaging. Quality content incorporates the important, and relevant keywords that set the website apart from similar websites in its domain.  

Users want content that answers all their questions without having to visit other websites. Having said that, we don’t mean that you cram the webpage with a lot of content. More words does not guarantee an increase in traffic. People use search engines to get answers to their queries, and your webpage should have those answers. The content should be complete and rich enough to answer all the consumer-related queries. Providing well-connected content will help you have a rise in your website traffic. Lengthy content will increase the time a user spends on your website, and this will help Google to know that they are enjoying your content. 

SEO and content go hand-in-hand to make an effective website. Usage of competitive keywords is the key to ranking higher on search results.  

Search engine algorithms keep updating themselves every few months, which is why websites need to be open to exploring new SEO trends. Among the many aspects of digital marketing, SEO is one of the most important aspects. No matter how big or small a company is, SEO is an inevitable factor. With the newer updates coming in, 2020 is not just going to be an exciting year for search engine optimization but also all the digital marketing companies. So this new year, let us use SEO wisely and get ahead in the race!
To stay ahead, it is necessary to opt for the best digital marketing agency with expertise in the ever-changing SEO trends. We, at SYNERGOS, provide effective SEO services that can boost your company’s search engine performance. Contact us today:


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