Top 5 Social Media Trends of 2020

Over the years, there has been a tremendous increase in the number of internet users in both rural and urban areas. Eventually, this has led to a rise in the number of social media users. According to Sannam S4, there were more than 560 million internet users and around 310 million social media users in 2019. By 2023, it is expected to reach 448 million social media users. In such a scenario, any organization needs to understand the rising importance and the current trends of social media.

Social Media Trends of 2020

Let us look at the different social media trends in 2020 that will boost your brand awareness and help in creating a rapport with your target audience. 

1. Removal of Likes from Instagram

Every company looks at how many likes have been acquired from the company’s social media posts and campaigns. The higher the number of likes, the more popular the company is.

Instagram is one of the largest social media networks and any change on Instagram can have a huge impact. Instagram is trying to make likes less prominent. You won’t be able to see the number of likes on another person’s Instagram posts, although you can still see the number of likes in your posts. This is mainly because of the obsession that people have in looking at the number of likes that they get on their posts. 

There is another notion which says that since influencer marketing is on its hype, companies don’t spend money on Instagram marketing. Huge amounts will be invested in influencer marketing to promote their products. If Instagram removes likes, then the companies will not be able to measure the impact of their campaigns. This will make companies invest in Instagram ads which will help them to track the impressions. This will not only affect the influencers but also encourage other social media networks to do the same.

2. Video content continues to rule

Video content is one of the most important trends that is dominating the social media network. People are more likely to shift from text content to video content. Whether it is short video content like stories or long video content like YouTube, videos are the future of the social media sector.  

Videos are a far-reaching medium that makes it easy to reach the mass audience. They have an impact on the viewers that tell them to take action after viewing the ad. They tend to share the videos and have a high chance of retaining the information for a longer period. 

3. Stories in Demand

The attention span of people towards information is very low, and hence the company needs to find ways to deliver the message effectively. Stories are short, engaging and addictive in a way that they are not boring the people and yet they impart the information correctly. 

Stories help to increase the visibility of the company. If you are using the tool effectively, then your story will come on top of the page, which makes it easily visible to the people. Post regularly to stay in the current feeds and increase the chances of being seen.

4. Importance of Influencer Marketing

Influencer marketing involves bringing together a brand and an influencer to increase your brand awareness and to generate sales. A significant number of loyal and dedicated social media followers defines an influencer. They are perceived as niche experts, and their followers highly regard their recommendations. 

What sets apart influencers from celebrities is that an influencer will share a strong rapport with their fans. They utilize social media to establish personal connections and to gain the trust of their followers. Influencers with mass followers will help the brand have a huge brand exposure and will help in boosting brand awareness. When an influencer recommends a particular brand or product, the followers will take notice of it. Influencer marketing will also help in precise targeting, enhanced credibility and trust, renewed content strategy and aid in increased audience engagement.

5. Impact of User-generated Content (UGC)

User-generated content is provided by consumers, clients, visitors and customers. UGC helps the brand to understand the needs of the target audience better. UGC increases the engagement or the time spent on your website, which in turn builds the trust towards your brand. Some of the other benefits of UGC are:

  • It helps increase brand awareness and visibility
  • It helps in building trust
  • It enables you to reach a wider audience and gives you better search engine rankings
  • It helps the audience speak of their needs 
  • It is unique, which makes it impossible to be copied by the competitive brands. 

Small and large businesses are moving to the internet, that makes it challenging to get the attention of the people. In this scenario, the brand must stand out from its competitors. With the rising competition in social media, it is essential to understand the current social media trends to stand out from your competitors. Here at SYNERGOS, we are well updated with the current trends of social media marketing and hence can cater to your requirements effectively. Get in touch with us today for your social media marketing requirements. 

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