Social Media has always been in the limelight under constant scrutiny and overwhelming appreciation. The fact that small acts of appreciation or criticism by common folk or a renowned celebrity, travels across oceans in no time, is a matter of interest to many.
Having said that, how much is social media really impacting our society and addressing the major concerns that need our attention?
This Earth Day, we thought of digging in on how social media has helped the Earth get better over the years.
Days gone by saw people practice rather humbling behaviour towards the Earth. You must have heard from past generations that the world back then was a much healthier place to live in, haven’t you? With little interference from technology, it is fair to believe that this was true for back in the days.
We then started to realise the importance of many things that proved to be essential for our existence. The lamps needed to be replaced by light bulbs, the bullock carts served meagre purpose in times of urgency and transportation took a diversion, the population increased which increased the need of real estate, communication between people had to be changed from post cards and inland letters to telephones… to name a few. On one hand, this proved to be a necessity and on the other hand, this meant some amount of compromise on the Earth’s health.
With the start of this compromise, the technology started to develop greatly. The single light bulb requirement was further led to fancy ones, chandeliers, etc., the simple bikes led to cars and flights and more cars, the needs of real estate exceeded the ceiling with population, the telephones led to mobiles and so on…
The fact that our ecosystem needs to be sustainable, hit us hard with constant news of species endangering, ozone layer depletion, pollution crisis etc.
This is where we can proudly say that Social Media has played a role not just in awareness of the matter of concern but has been a formidable force behind the actions that followed.
A push to spread awareness of the things that matter, were promoted by the social media. In addition to letting people know about the issue in hand, with a substantial number of audience interested in a healthy environment, the businesses and industries started taking necessary actions.
The house hold bulbs were changed to energy efficient LED bulbs, the transportation started to become eco-friendly, green buildings are replacing non-eco-friendly constructions; and mobile phones are now eco-friendly.
When you want something to stay on top of someone’s mind, the best way is to stay close to their eyes. Social media incorporates this idea rather beautifully and has managed to voice many opinions and issues such as this. It is also worthy to note that, in earlier years, advertising a brand’s thoughts on an issue meant getting ourselves into a much-complicated process of TV ads and Newspaper ads to reach out to the audience. With lesser cost involved in advertising our thoughts via social media, Earth Day has been able to recognise many common folk’s opinion on issues that need importance.
Enough of reading the content. Let us now analyse some statistics and facts (online and off) that can back the blog up.
Not impressed enough? We have the humungous ozone layer replenishing. Read here.
Such is the effect of social media on us.
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