Finally, Google has announced about Accelerated Mobile Pages (AMP) technology that will make Gmail interactive and engaging. AMP was designed in order to increase websites speeds and will now support Gmail Developer Preview application.
“Today, we’re bringing the power of AMP to email through the Gmail Developer Preview of AMP for Email — a new way for developers to make emails more interactive and engaging,” says Aakash Sahney, Gmail product manager. “With AMP for Email, it’s easy for information in email messages to be dynamic, up-to-date and actionable.”
With this, simpler actions like booking a calendar appointment will happen within the email space and will cut down all the time and clicks required currently to perform the action.
Earlier when AMP was first introduced in 2015, Google continued to better the technology and started using it in various formats, gradually making it lighter and faster.
It is quite a good news for us consumers that the company is now doing it with emails as well.
Are you excited to start using the new Gmail? Let us know.
The new social era in digital marketing has accepted influencer marketing as an advanced strategy to convert more viewers to customers in 2020 and online brands also pay a lot of attention to influencer marketing.
Over the years, there has been a tremendous increase in the number of internet users in both rural and urban areas. Eventually, this has led to a rise in the number of social media users. According to Sannam S4, there were more than 560 million internet users and around 310 million social media users in 2019. By 2023, it is expected to reach 448 million social media users. In such a scenario, any organization needs to understand the rising importance and the current trends of social media.
Each day a new business rises and so does the competition. In this competitive scenario, not only content, but SEO too is gaining immense popularity. It is necessary for all the websites to meet certain requirements made by the search engines. Your search engine ranking gets affected when Google updates its algorithms. Hence, it is important to be well informed of the current SEO trends so that your website ranks higher on the search results.
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