In the previous article we introduced you to the Facebook Pixel and its uses. In this article, we will tell you how to install Pixel on your website to track events or actions that people take on your website.
What you need other than access to your adverts manager:
Once the Facebook Pixel is created, you are all set to add the pixel code to your website.
Now your website is equipped to start tracking Pixel events once set.
Now that you have placed the pixel code on your website, you can add events from Facebook Ads Manager to track specific actions taken on your website.
An “event” is nothing but an action someone takes on your website (like registration, adding items to cart, purchasing an item or simply viewing a page).
How to set up events on your website?
Follow these steps to make sure you have installed the Pixel correctly:
Easy, wasn’t it? If coding is not exactly in your comfort zone, it is advisable to take help of a developer to place the Pixel and event codes on the website.
You are now ready to start running Facebook ads with the installed Pixel.
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