Everything you need to know about the latest Google Post

Google Post is the newest addition to the pool of options available for online marketers!

Here is your chance to give fresh content to your audience on Google that will also get noticed by Google’s complex algorithms. Undoubtedly, this is a promising feature that has been rolled out recently by Google.

If your business uses the ‘Google My Business’ suite, you can now include a post that will show up along with your Google search results, which stands out better when someone looks you up from their phone or on Google Maps.

This rather new feature gives you a new avenue to send information to your audience and potential customers. You can add little details about the latest happenings in your business through Google Post.

What are the ways in which you can use Google Post to help your business?

There are a number of ways you can use the Google Post:

  • Talk about a sale that’s going on, on your website.
  • Share ‘deals of the day’ or some other special promotions.
  • Invite people to sign up for your newsletter.
  • Prompt to visit your website to check out a new feature.
  • Promote events.
  • Talk about upcoming events at your location.
  • Showcase new arrivals.
  • Highlight your best products.

The list goes on.

You can use Google Post for giving out absolutely any information as per your requirement. Please note that it is important to remember to use images that attract the audience. You can use call to action to further engage the audience with your business. If you are talking about sales or promotions, make sure you add the promotion period and other important details so that people know when to avail the offer and how.

Implementation of Google Post

SYNERGOS has executed Google Post application for a few clients. Based on various requirements, the applications vary and each time, we have only had to measure the success rate of this brilliant new feature!
Let us look at the Google Post of one of our clients.

By using Google Post, we were easily able to talk about an offer as a small addition to their local SEO results. Anyone who googles for the company name, will now also know that for a limited amount of time, i.e., from 1st September to 30th September, the company is offering discounts.

It doesn’t end here. If you notice, there is also a call to action, that prompts the audience to ‘Reserve’ which then takes them to a certain landing page.

Small businesses do not have too many resources and a simple feature like this goes a long way in their communication strategies. By using relevant images and the right message, you can now give an extra bit of information to your audience which is likely to engage them. It can also help in tapping their interest in your business.

As of now, there isn’t any news about more features being included in the Google Post.

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