Online marketing acts as a paradigm for other web marketing programs. Businesses leverage digital marketing channels such as search engines, social media, email, personal websites, and online advertising to fulfil their brands’ marketing motives, product awareness, user engagement, social connection, and much more. In reality, digital marketing strategies are routes to meet digital marketing objectives. […]
Whether you own a small company or you are an entrepreneur, it is crucial to stay up to date with digital media developments to expand your business and to ensure your progress. Digital Evolution is, in reality, an inevitable phenomenon. So if you don’t adjust, undoubtedly you’ll be left behind. As Brian Solis puts it, […]
The new social era in digital marketing has accepted influencer marketing as an advanced strategy to convert more viewers to customers in 2020 and online brands also pay a lot of attention to influencer marketing.
Over the years, there has been a tremendous increase in the number of internet users in both rural and urban areas. Eventually, this has led to a rise in the number of social media users. According to Sannam S4, there were more than 560 million internet users and around 310 million social media users in 2019. By 2023, it is expected to reach 448 million social media users. In such a scenario, any organization needs to understand the rising importance and the current trends of social media.