EMAIL MARKETING

While the digital arena is abuzz with the glitz and glam of digital media, email marketing has still retained as the competitive channels of the digital marketing world. Email marketing campaigns are powerful marketing tools attracting new prospects while developing and building client relationships. Drastically evolving the marketing industry, Email marketing has made marketer–consumer relationship more viable, instant and interactive. In the recent years, Email Marketing has emerged as a basic marketing platform for most of the companies, retailers, businesses and markets.

As a successful method of marketing, email marketing is not only effective but one of the most inexpensive channels of internet marketing given the choices offered. Some of the Email marketing objectives are:

The results of an e-mail campaign can be measured, right down to the number of people who opened the message, clicked on each link, made a purchase or forwarded the e-mail to a friend. Conducting an effective e-mail campaign is a lot more complicated than opening a new message in an e-mail program, copying a list of customer names, typing an offer and clicking the ''send'' button. In fact, the challenges range from basic privacy issues, like getting permission to send e-mail to customers, to technical hurdles in composing, sending and tracking large volumes of mail.

Why SYNERGOS?

SYNERGOS has designed email marketing campaigns and sent emails newsletter to several recipients on behalf of our clients. We design and strategise the campaign with relevance to your company’s branding. It can also be customised according to the client’s requirements. It can be tracked for their rates, link click and unsubscribers too. Our team of specialists design the email, align to the code of standard and blast it to the target audience as per the clients’ needs. It is evaluated by number of subscribers, frequency of sending, statistics and analytics desired surveys and multiple subscribers’ lists.

Our Email Marketing Services include:

Establishing Database - Obtaining micro-detailed database as per the requirements of the client and campaign.

To determine a format – Formatting the email as Newsletters, Promotions or Announcements.

To determine the frequency and delivery – Scheduling the email marketing campaign as monthly, quarterly or bi-monthly to result in maximum impact and minimum intrusion.

Controlling Spam – To send emails to the audience only with their consent; and not to send out to opted out customers to help control spam.

Evaluation – Measuring the results of the campaign based on open rates, link click through and landing page.

Campaign tracking and reporting – We believe in regular reporting so you can track your campaign progress every step of the way. All progress and analytics reports are delivered on time.

Contact our experienced Email Marketing team to know more in detail and let us help you get off the ground!

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