Marketing in today’s context has grown by leaps and bounds combined with the tremendous power of Digital. What was push based marketing in the late 90’s and early 2000’s has now evolved radically into pull based marketing and is expected to surge ahead radically in the coming days fuelled by the era of digitalization, localisation and mobile which has made marketing activity by Marketers to be a S.M.A.R.T (Specific, Measurable, Attainable, Result oriented and Time bound) activity.
What was Segmentation, Targeting and positioning has now become Oriented Mapping, Analysis and Insight Mining for the Smart Marketer today who is concerned with the way the consumers perceive his brand rather than just buying his brand giving room for challenge on how successfully Digital Marketing companies can ensure that a visitor becomes a potential consumer and the brand ambassadors simultaneously.
Digital Marketing is everywhere opines marketers but it’s the channelization in the minds of consumers that’s important which allows customers to manage their interactions with brands where the viewpoint is on the dynamic nature and the essence digital marketing occupies today.
Out-of-the box Digital Marketing agencies are no way behind in developing turn-key solutions for brands and are going the long mile to ensure that a visitor transits into a customer in the digital media cycle in the shortest turnaround time.
The best approach for this is making marketing designed for the consumers rather than for the brand and this can happen through the way of consumer information volunteering and predictive market research which can help brands re-align themselves and most importantly digital agencies to create a win-win scenario for brands and consumers alike.
To get the best from your Digital Marketing endeavours, Get in touch with a Digital Marketing agency which ensures to it that they cater to your WIIFM (What’s in it for me) Quotient starting today which will help you get the best from digital marketing services in the long-run and ensures that a visitor no longer remains one but rather a customer a successful brand ambassador in today’s digital era.
The new social era in digital marketing has accepted influencer marketing as an advanced strategy to convert more viewers to customers in 2020 and online brands also pay a lot of attention to influencer marketing.
Over the years, there has been a tremendous increase in the number of internet users in both rural and urban areas. Eventually, this has led to a rise in the number of social media users. According to Sannam S4, there were more than 560 million internet users and around 310 million social media users in 2019. By 2023, it is expected to reach 448 million social media users. In such a scenario, any organization needs to understand the rising importance and the current trends of social media.
Each day a new business rises and so does the competition. In this competitive scenario, not only content, but SEO too is gaining immense popularity. It is necessary for all the websites to meet certain requirements made by the search engines. Your search engine ranking gets affected when Google updates its algorithms. Hence, it is important to be well informed of the current SEO trends so that your website ranks higher on the search results.
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