Real Estate – Google Trends 2017

Before we jump to insights, let us take a brief look at one of the most globally recognized sectors – the real estate sector. Being the second largest employer after agriculture in India, the real estate sector comprises of four sub sectors – housing, retail, hospitality, and commercial. And, the housing sector alone contributes 5-6 percent to the country’s Gross Domestic Product (GDP).

The construction industry ranks third among the 14 major sectors in terms of direct, indirect and induced effects in all sectors of the economy. The Indian Real Estate market as on November 2017 has seen a few large developers with a pan-India presence dominate the market throughout the year. Another major observation in the world of real estate was that the operating model shifted from sales to lease & maintenance.

Evidently, the real estate market 2017 has seen a rapid growth in service sectors like IT/ITeS, BFSI & Telecom and has seen a rising demand from MNCs for office space in Tier 2 cities.

Hence, the growth of this sector can also be credited to the growth of the corporate environment and the demand for office space and accommodations.
Furthermore, Mumbai, NCR & Bengaluru account for 60 percent of total office space demand in India as of 2017. And, Bengaluru is expected to be the most favored property investment destination for NRIs, followed by Ahmedabad, Pune, Chennai, Goa, Delhi and Dehradun in the coming year.

Below are the exclusive Google Trends for real estate 2017 in India.

Interest over time:

According to Google Trends, the year has seen a wavering response. The graph suggests that the interest of the Googlers has neither seen a sudden drop nor a surprising high throughout the year. Political reforms and policies such as demonetization, GST, RERA ACT etc., had little impact on the industry’s search results.

Interest by sub-region:

The interest on real estate varied from one sub-region to another over the year with a few states stealing the limelight.

The values are calculated on a scale from 0 to 100, where 100 is the location with the most popularity as a fraction of total searches in that location.
A higher value means a higher proportion of all queries, not a higher total enquiry count.

Related Queries:

Real Estate, considered a broad term, Indians have searched for other related queries.

*Rising – Results marked “Breakout” had a tremendous increase, probably because these queries are new and had few (if any) prior searches.

Found these facts interesting? We did too! If you are from a real estate sector looking for digital marketing services with an appreciable acumen, get in touch with us!


Google Trends


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