Guide of seo and UX

Go Mobile: Why Mobile Marketing is important for Business?

So, how many of you don’t own a cell-phone today? Well, we know it’s a weird question, eh. Most people in India own at least one cell phone starting from their college days. So, isn’t it a medium that is good enough to reach humungous population if we want to communicate with them?

Well, according to available statistics on internet, over 91% of people surviving on earth have a mobile phone and almost 60% of them own a smart phone with the numbers increasing each day. And believe it or not, the average age of the first mobile owner has now gone down to 13-15 years. So, it is only wise to try and make use of a huge marketing opportunity through mobile platform where most people today are found glued to their mobile screens almost all the time. Also, almost 80% of mobile time is spent on different apps.

The best part of mobile marketing is that it can be customised for the user on the basis of his location and preferences by having a look at the consumer behaviour, thereby, allowing proper segmentation and targeting. For example: If a user of the game app Angry Birds reaches a certain level (say level 10) and leaves the game, maybe after trying 4-5 times and is likely to switch to another game; consumer retention can be done by providing him with a ‘mighty eagle’ free for two levels to keep up his interest. Result: both marketer and consumer end up being happy.

Having said the above, it requires constant monitoring and dedicated attention to mobile platform to make it a successful marketing tool.

Few of the most important aspects that need to be kept in mind are listed below:

  1. A mobile optimised website: When most of the users today are looking for information on their mobile sets, it is of high importance to have a website that is optimised for mobile experience. Else, you will lose your business to competition and there is no coming back from here.
  2. Benchmark against competition. Check how they are performing on this platform. Optimise accordingly based on consumer usage.
  3. It should be kept in mind that one should set a different strategy specific to mobile and define the KPIs for mobile platforms.
  4. The integration of the mobile platforms for social participation is a must to maximise engagement.
  5. Measure the response and use rich creative content to keep people engaged. Build apps for targeted audience once the mobile strategy is in place.
  6. Update constantly.


The new social era in digital marketing has accepted influencer marketing as an advanced strategy to convert more viewers to customers in 2020 and online brands also pay a lot of attention to influencer marketing.

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Over the years, there has been a tremendous increase in the number of internet users in both rural and urban areas. Eventually, this has led to a rise in the number of social media users. According to Sannam S4, there were more than 560 million internet users and around 310 million social media users in 2019. By 2023, it is expected to reach 448 million social media users. In such a scenario, any organization needs to understand the rising importance and the current trends of social media.

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Each day a new business rises and so does the competition. In this competitive scenario, not only content, but SEO too is gaining immense popularity. It is necessary for all the websites to meet certain requirements made by the search engines. Your search engine ranking gets affected when Google updates its algorithms. Hence, it is important to be well informed of the current SEO trends so that your website ranks higher on the search results.

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