Social Media Marketing
The new social era in digital marketing has accepted influencer marketing as an advanced strategy to convert more viewers to customers in 2020 and online brands also pay a lot of attention to influencer marketing.
Over the years, there has been a tremendous increase in the number of internet users in both rural and urban areas. Eventually, this has led to a rise in the number of social media users. According to Sannam S4, there were more than 560 million internet users and around 310 million social media users in 2019. By 2023, it is expected to reach 448 million social media users. In such a scenario, any organization needs to understand the rising importance and the current trends of social media.
After the end of quite an eventful Valentine’s Day, it has been noted that around 5.2 million (325,000 kg) roses were exported to 25 different countries from Bengaluru Airport between February 1 and 14 2018. Countries to which the roses were exported to include Malaysia, Kuwait, Singapore, Japan, U.S.A., United Kingdom, South Korea, the Netherlands […]
Instagram has quickly risen to become one of the most influencing social networks. Centred around visually appealing pictures and videos, Instagram is a powerful marketing tool for businesses like restaurants, hotels, arts and crafts, travel, etc., where most of the content is visual. When done right, Instagram can help you build an engaged follower base […]
The world of internet is increasingly catching up; more and more people are getting internet-savvy, spending a lot of their time on the Internet. This has given an opportunity for businesses to use social media to target their consumers online. However, to make the best use of social media, brands and businesses need to stay […]
Facebook Business pages are a brand’s online identity today. Right from contests to humour to some seriously innovative marketing campaigns your brand’s page has it all. It also has the best feedback time in airing customer grievances which can be used time and again to better product/service offerings and even build up your customer pipe-line […]
Social media is ‘talk of the town’ these days. Today, all companies, big and small want to experiment with this medium but are unaware of what exactly that they should expect out of it. Social media often results in crooked expectations. Firstly, what does a social medium do in the first place? What do we […]
Copywriting is all about the details. And all great copywriters are sticklers for what they believe is the right way to create content. But somewhere in between the quirks and strategy, we find that all efficient copywriters have certain habits in common. Here are the seven habits that can help you be a great writer: […]
Social Media has always been in the limelight under constant scrutiny and overwhelming appreciation. The fact that small acts of appreciation or criticism by common folk or a renowned celebrity, travels across oceans in no time, is a matter of interest to many. Having said that, how much is social media really impacting our society […]