How Can the Newer Domain Extensions Affect your Google Rankings?

The new generic top-level domain (gTLD) extensions has managed to attract the attention of many in the marketing world. With evident advancement in the digital arena in the past few years, every industry has been experiencing constant changes. Similarly, the marketing industry has evolved drastically over the years.

The widely popular domain extensions that businesses could choose from until recently were .net, .org and .com. Now, with the increasing demand for URLs in every small-scale business and the top-level trades, the domain name registry companies have also expanded their options in a big way.

With a variety of options for you to pick from, for example, .business, .apps, .company etc., the most important aspect is that the domain should focus on helping you stay competitive in search engine rankings and also influence your brand’s technical and digital growth. As of 2015, they are divided into six major categories – Infrastructure domains, Generic domains, Restricted domains, Sponsored domains, Country Code domains, and Test domains.

Having said that, will choosing these newer domain extensions help us rank better in The answer is both YES and NO. The traditional domain extensions like .com, .org and .net still hold considerable leverage in the Google rankings, but customizing the domain extensions suiting our requirements the right way does not impede the rankings, greatly. The key is to understand our metrics and requirements that helps with the SEO goals of our businesses. Another vital aspect is the country code top level domain (ccTLD). Using the right ccTLD can increase your visibility and rankings in that country. For example, with the right SEO strategy, .in can significantly boost your Google rankings in India. Similarly, with other country codes.

Now, are there ways where we can know the analytics of a particular domain extension? Yes. There are SEO tools such as Spamhaus that can give you a reasonable knowledge of the domains that are largely considered as spam. Their approach is to watch the Internet through various domains and measure how many they see and compare it to how many are spammy in nature. Their data comes from their Domain Block List, which powers some of their other services. These tools can only give you a fair knowledge on the subject as their index is nowhere comparable to Google’s index.

So, to sum it up, the newfangled domain extensions have their set of pros and cons. The best way to pick a domain is to consult a SEO professional with your SEO goals and targets and go ahead with the domain extension after knowing the thorough know-hows.

To design the best SEO strategies and plans for your business, get in touch with us.

5 ways we drew inspiration from a legendary film director

Film director, Wes Anderson has always been distinguished for his visual artistry, detail-rich sets, and storybook-like imagery. From the whimsical feel of Fantastic Mr. Fox to the carefully crafted sets in Darjeeling Express, Anderson’s movies are nothing less of visual masterpieces! This aesthetics-conscious filmmaker follows certain practices that can inspire User Interface (UI) and User […]

The Key Contrasts Between Designers and Great Designers

Comparisons can be difficult, but it helps us in making decisions effectively. Even when we have no innate means of determining the value of something, we often evaluate things on the basis of emotions and experiences. Bringing these contrasts into your design habits is what separates a great designer from a good designer. Like any […]

Valentine’s Day Facts and Figures that will make you Gasp

After the end of quite an eventful Valentine’s Day, it has been noted that around 5.2 million (325,000 kg) roses were exported to 25 different countries from Bengaluru Airport between February 1 and 14 2018. Countries to which the roses were exported to include Malaysia, Kuwait, Singapore, Japan, U.S.A., United Kingdom, South Korea, the Netherlands […]

Join us for a cup of coffee!